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Newsletter topics of 2016:

Newsletter 1/2016


New Packaging Design

Consistency is reason why Dana has started to implement the updated Dana aftermarket packaging design.

The Glaser® examples follow the aftermarket packaging design system specifications. The most
eye catching and memorable element of aftermarket packaging design System is the confetti pattern.
This pattern is used to underscore the brand name and will be color coded for each individual brand.

The confetti pattern, along with the consistent presentation of the family brand unit, product descriptor, and corporate mark establish the recognizable family appearance that is necessary
to establish an effective worldwide brand image.

Learn more about the new specifications