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New
Packaging Design
Consistency is reason why Dana has
started to implement the updated Dana aftermarket packaging
design.
The Glaser®
examples follow the aftermarket packaging design system
specifications. The
most
eye catching and memorable element of
aftermarket packaging design System
is the confetti pattern.
This pattern is used to
underscore the brand name and
will be color coded for each individual brand.
The confetti pattern, along with the
consistent presentation of the family brand unit, product
descriptor, and
corporate mark establish the recognizable family appearance
that is necessary
to establish an effective worldwide brand image.
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